How we grew Odd Marketing from 52k to 300k in 3 months
Client
Trifid Media
Duration
16 weeks
Year
2024-2025
Industry
Marketing & Advertising
Trifid Media is a Dubai-based company, positioning itself as a full-service media house. When we connected, their Instagram IP, Odd Marketing, had already hit 52K followers but was struggling with inconsistency, shadow bans, and a lack of clear direction. They had leaned into mainstream viral trends, which brought short bursts of reach but no long-term traction.
Objective
To drive rapid, targeted growth by leveraging niche trends alongside original marketing content, ensuring consistent output through Al avatars, and overcoming algorithmic limitations with strategic high-frequency posting
Pain Points
Lacking post-production (overedited with stiff animations).
Scripts were very monotonous, lacked humanly touch.
Algorithmic limitations / Shadow banned account.
Not doubling down on niche fads, resulting, zero discoverabilty.
Our Playbook
High-Freq Posting to break the shadow ban and reset reach.
Leveraged Al Avatars for consistent output without the latency of client-side shoots.
Fad-Hacking to tap into niche trends and drive discovery while maintaining balance to attract new users without losing the core audience.
Fast Iteration using feedbacks to steer content direction.
Top Performers
5.1M Views
Mr. Beast built a $100M city
5.1M Views
Mr. Beast built a $100M city
4.4M Views
Samsung's folded bus campaign
Results
Before
5.7K Average Views
257 Average Likes
52.7K Followers
After
141K Average Views
4,256 Average Likes
312K Followers