How we helped OTTplay grow through reels that spoke cinephile's language
Client
OTTplay
Duration
20 weeks
Year
2024-25
Industry
OTT Aggregator
OTTplay is a film and OTT discovery platform helping users find what to watch across streaming apps. We stepped in to build a reels-first IP around film recommendations, trending cinema moments, and pop culture hooks; giving them a distinct, scroll-worthy voice in the film space.
Objective
To build a Instagram IP that positions OTTplay as the go-to destination for film recommendations and OTT trends, to drive organic top of the funnel discovery, build a community of movie enthusiasts, and strengthen brand recall.
Strategy
High-value formats "Top 5 recommendations in XYZ niche" that sparks saves specifically.
Tapping into ongoing film conversations and release cycles, used trendjacking smartly, aligned film recos with ongoing buzz (e.g., Oscar nominations, OTT drops, viral scenes).
Leveraging high retention post-production.
Results
5M+ Views
accumulated in total.
3 Posts with over 1M+ views
Average Views/Post: 217K